At Red Ball Tiger, we help advertisers build brands
on digital platforms through time-spent optimization.
The reason?
As audience size continues to fragment and control
increasingly shifts to the viewer, time-spent with a
brand’s messaging is becoming more valuable than
the number that see it.
After all, branding is about building a relationship.
And building a relationship takes time. So, rather
than impressions, or how many see the commercial,
our focus is on involvement, or how long viewers
choose to spend with the commercial.
What’s more, time is finite—a day has only 24 hours.
So the more time that we can persuade folks to spend
with our clients’ brands, the less time they’ll have to
spend with the competitors’ brands.
Which is why we believe that share of time leads to share of mind. And, ultimately, share of market.
To that end, we offer our clients the building
blocks by which to Optimize (The DAOS Fund),
Monetize (VTS Compensation) and Advertise
in terms of time-spent. All designed to increase
the share of time that consumers spend with
their brands.
