CreativeAudits offer advertisers the opportunity to optimize and monetize the
amount of time that viewers spend with their commercials on the digital platform.
While most measurement today targets the media that delivers the message, CreativeAudits focus is on the performance of the creative itself.
While your media agency can tell you how many impressions you’ll get for a
five million dollar media buy, CreativeAudits tell you how much involvement,
or time spent, that same five million dollars delivered for you.
Why is time spent of importance to an advertiser?
Simply because branding is about building relationships. And brand relationships, not unlike human relationships, are best built through time spent together.
The more time spent together, the stronger the relationship, i.e., brand.
Optimizing the amount of time spent with their advertising enables advertisers to optimize the effectiveness of their branding campaigns.
Which, in turn, helps advertisers build better brands.